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PRIVACY POLICY

We respect your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal data when you use our website. It also explains your rights and choices regarding your personal information.
 

1. ORGANISATION AND SCOPE

Our company, located in Singapore, is responsible for collecting and processing personal information on this website. This Privacy Policy applies to the personal information collected through our website and governs our privacy practices. It also covers interactions and services provided on the website. Please note that it does not apply to third-party websites. By using our website, you acknowledge and agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy.
 

2. INFORMATION COLLECTED

By using our website, you acknowledge and consent to the collection, processing, and storage of your personal information as described in this Privacy Policy.  We may collect various types of personal information from users of our website in Singapore.

The types of information we collect may include:
 

  • Personal identification information: such as your name, email address, phone number, and email address.

  • Demographic information: such as your age, gender, and location.

  • Technical information: such as your IP address, browser type, operating system, and device information.

  • Usage data: such as the pages you visit, the actions you take on our website, and the referring/exit pages.
     

We collect this information when you voluntarily provide it to us, such as when you fill out forms on our website, subscribe to our newsletters, or interact with our website's features and functionalities. We may also collect information automatically through the use of cookies and

similar technologies.
 

3. PURPOSE OF COLLECTION

We collect personal information on our website in Singapore to enhance your experience, develop new features, and improve our products and services. We may use your information to communicate with you, provide customer support, and send important updates.

For purchases or transactions, we collect and process information to fulfil orders and deliver requested products or services. Personalisation of content, recommendations, and advertisements may be based on your preferences and browsing behaviour. We comply with laws, enforce terms of service, protect rights, and prevent fraud.
 

Aggregated and anonymised data helps us analyse user behaviour and improve our offerings.
 

4. LEGAL BASIS FOR PROCESSING.

 

The legal basis for processing personal information on our website in Singapore includes the following:
 

  • Consent: We may rely on your explicit consent for certain processing activities, and you have the right to withdraw your consent at any time.

  • Contractual necessity: If you enter into a contract with us through our website, we may collect and process your personal information to fulfil our obligations to you.

  • Legal obligations: We may process personal information to comply with applicable laws and legal requirements.

  • Legitimate interests: In some cases, we may process personal information based on our legitimate interests, such as improving our website, ensuring security, preventing fraud, and conducting analytics.

5. CONSENT.

 

By using our website and providing your personal information, you consent to the collection, processing, and storage of your information as described in this Privacy Policy.

 

Your participation and submission of personal information are voluntary, and you have the right to choose whether to provide it.

 

We may request explicit consent for certain categories of personal information as required by applicable laws. You can withdraw your consent at any

time by contacting us. Please note that revoking consent may affect the services we can provide.

If you're under 21, obtain consent from your parent or guardian before providing personal information. When providing personal information of others, ensure you have their consent and inform them of the processing purposes.

6. DATA RETENTION.

 

We retain your personal information as long as necessary or required by law. Retention periods vary based on the type and purpose of information. If legally obligated or for legitimate reasons, we may retain it longer.

If you request deletion, we'll make reasonable efforts to comply, unless legally obligated or for valid reasons. Anonymized or aggregated data derived from your information may be used for statistical or research purposes.

 

When no longer needed, we securely delete or anonymize your information to prevent unauthorized access or use.

7. DATA SECURITY.

 

We prioritize the security and confidentiality of your personal information. Appropriate measures are in place to prevent unauthorized access, alteration, or disclosure.

 

Only authorized individuals with a legitimate need can access your information. We have internal policies and procedures to handle personal data properly and prevent data breaches.

 

When transferring data to third-party providers, we ensure they have safeguards in place. In the event of a data breach, we will mitigate it and notify you and the relevant authorities as required. While we take precautions, it's important for you to protect your information and use strong passwords.

 

We regularly review and improve our security practices. However, no method of data transmission or storage is entirely secure. By providing information online, you acknowledge and accept the associated risks.

8. INDIVIDUAL RIGHTS.

 

As an individual whose personal information is collected and processed on our website in Singapore, you have certain rights regarding your personal

information. These rights include:
 

  • Access your personal information

  • Rectify inaccurate or incomplete personal information

  • Request the deletion of your personal information in certain circumstances

  • Request the restriction of processing of your personal information

  • Receive your personal information in a structured, commonly used format

  • Object to the processing of your personal information based on legitimate interests

  • Withdraw your consent for processing your personal information if consent is relied upon.

To exercise your rights, please contact us using the provided contact information. We will respond to your request in accordance with applicable data protection laws. Please note that there may be limitations and exceptions to these rights.
 

9. THIRD-PARTY LINKS AND SERVICES.

Our website in Singapore includes links to third-party websites and services. We have no control over their privacy practices or content. It's

important to review the privacy policies of any third-party websites or services you visit.
 

When you click on a third-party link or use their service, you'll be redirected to their own website or platform with its own privacy policy. We're not responsible for their actions, privacy practices, or content. Third-party services integrated into our website have their own privacy policies and terms.
 

Take time to understand how they handle your personal information. Remember, when interacting with third-party websites or services, you're subject to their policies. Exercise caution and review the privacy practices of third parties before sharing personal information or using their services.
 

10. UPDATES TO THE PRIVACY POLICY.

We may update this Privacy Policy to reflect changes in our practices or legal requirements. The revised version will be posted on our website and will be effective immediately. It is recommended that you review the Privacy Policy periodically to stay informed about how we handle your personal information. By continuing to use our website, you accept the updated Privacy Policy. If there are significant changes that affect your rights, we may provide additional notice or obtain your consent as required by law.
 

11. CONTACT INFORMATION.

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us at sales@firstaurora.com. We will respond to your inquiries as required by applicable data protection laws.
 

Please ensure that your inquiries or requests are clear and include sufficient detail to help us respond effectively.

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